Why people didn't buy it

[Al3xand3r]

But they basically offered Steam the advantage by having a 20% discount on there, where other stores, including Frictional's, only had 10% off for preorders. If the price was the same I would have bought it directly from Frictional or from Impulse, it makes no difference to me otherwise and I would prefer to own it DRM-free if the price was the same, but it wasn't, so it's natural Steam got the most sales. It's still cheapest on Steam and GamersGate but the difference is smaller now, and it seems it's most expensive directly from Frictional which is just plain weird. Anyway, it's all about the exposure really, there's no magic formula to guarantee that, sadly. Minecraft is a quirky indie game yet it's getting retail-level sales (200k and going strong) just sold via the creator's own little website, as crappy as the website is. It's a phenomenon. Of course it's a more mainstream game than a horror adventure but still, it shows you can do great without Steam, though he'll probably put it on there eventually to take advantage of their users.