Video Game Marketing

[Ghieri]

I always hated Runescape's recent marketing campaign. First they nerf everything challenging, then they add an option where you can pay money to get xp, then they create these trailers that make the game seem like some amazingly epic world, where in reality it's much more grindy than WoW. All of this under the guise that it's to "make the game better" when in reality it is to open the doors for all the 10 year olds with rich parents who inspired this pic:

Spoiler below!

... meanwhile drowning out the veteran players who actually made that game what it is. It became ridiculous to the point of absurdity, is what I'm saying.