What supports better -- buy online and download, or buy retail box in stores?

[gamgam2]

Can you give a general idea of where you live? (Not state/province, just the country)
If you're in the US, I would check your local store for the game a few days after it comes out.
Or you can likely purchase the box online, or just digital download it.
And I don't think it matters, I believe they get a rolilty for every copy that is sold, so I don't believe they get anything more for online or offline purchase.
But I don't work for them, so this is like, spam or something I guess.